BMW Group unveils new interpretations of the future of mobility with VISION NEXT 100 concept vehicles from MINI and Rolls-Royce in “Iconic Impulses. The BMW Group Future Experience.”

 

London. The BMW Group has today presented two world debuts to mark the opening of its exhibition and event platform, “Iconic Impulses. The BMW Group Future Experience.”. Following the BMW VISION NEXT 100, unveiled at the Munich Centenary Event on 7 March, the two latest interpretations of future mobility come from MINI and Rolls-Royce and were presented at the Roundhouse in London.

 

The task of exploring how we will live and move around in the years and decades ahead is as challenging as it is interesting: how will society, the economy, living conditions and consequently our mobility change? What opportunities will new technologies open up for us? And what will digitalisation and connectivity mean for our future automotive needs?

 

These are the questions the BMW Group has set out to answer with its four Vision Vehicles. Each made by a different Group brand, they represent a distinct interpretation of future mobility and embody a specific set of brand values. They explore a number of future themes, including 

 

autonomous driving, digitalisation and personalisation - and present premium mobility as completely effortless, constantly available, emotionally engaging and tailored to individual mobility needs.

 

MINI VISION NEXT 100: “Every MINI is my MINI”

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Today’s MINI is the perfect premium compact car for the modern city. Digitalisation and connectivity are increasingly changing the way we get around on a daily basis – and this change is taking place most rapidly and noticeably in urban areas. The MINI VISION NEXT 100 is MINI’s answer to several key questions on urban mobility over the years ahead. In the cities of the future, will there be space for a car which engages at an emotional level? What will become of the “clever use of space” principle that underpins MINI? And how can MINI respond to a world becoming ever more digitalised and interconnected?

 

The core philosophy behind the MINI VISION NEXT 100 is the thoughtful use of the planet’s resources in providing personal mobility. The motto “Every MINI is my MINI” describes a particular take on car-sharing. In the future, fans of the brand will be able to call on a MINI tailored to their personal requirements where ever they are, day or night. The MINI of the future will be available 24/7, able to pick its driver up from their desired location in a fully automated way and will adapt itself to the driver’s individual tastes, interests and preferences. At the heart of this concept is fully connected digital intelligence.

 

Adrian van Hooydonk, Senior Vice President BMW Group Design, describes MINI’s vision for the future: “MINI looks to offer smart and bespoke mobility in cities that engages all the senses. And in the future, you might not actually have to own a vehicle to enjoy the benefits.”

 

Clever approaches to future mobility with MINI:

• “Digitally Mine”

The MINI VISION NEXT 100 is wrapped in a discreet, silver skin that serves as a “blank canvas” for projections of colours, graphics, and content that are adapted to the driver, creating a personalised experience that comes complete with customised on-board information packages.

 

• The “Cooperizer”

The Cooperizer is the name the MINI VISION NEXT 100 gives to the centrally-positioned circular instrument that has become such a signature feature of MINI cockpits. In the MINI VISION NEXT 100 it illuminates like a kaleidoscope. The colours and patterns it generates symbolise the car’s multi-faceted digital intelligence, which allows it to select a personalised setting for each driver, encompassing entertainment, communications and autonomous-driving options.

 

• “Urban go-kart”

While the MINI VISION NEXT 100 is a Vision Vehicle for the future, it still retains the fun driving experience that makes a MINI a MINI. Autonomous driving plays an important role in the MINI VISION NEXT 100, allowing it to travel occupant-free to a charging station, cleaning service, parking space or the next user.

 

• Novel use of sustainable materials

With the more intensive use of a shared car, interiors will need to be much more hard wearing. In addition to the modern materials made from recycled plastic and aluminium in the floor area, roof lining and side panel trim, the MINI interior designers used materials less commonly found in car cabins, such as brass, basalt and cellulose.

 

• Experience sharing

The MINI VISION NEXT 100 can bring together a community of likeminded people, with a shared MINI lifestyle in common. For example, a MINI of the future can arrange for a visit to an event that a group of friends is interested in, turning the drive itself into part of a perfectly arranged service.

 

The “BMW Group Iconic Impulses. The BMW Group Future Experience.” exhibition – featuring the MINI VISION NEXT 100 and Rolls-Royce VISION NEXT 100 – is open to the public in London until 26 June 2016. The exhibition will next be held in Los Angeles on 11-16 October 2016 for the world debut of the BMW Motorrad VISION NEXT 100.

 

For a glimpse of the futuristic mobility experiences envisioned by BMW Group, watch the special video series featuring the BMW VISION NEXT 100 and MINI VISION NEXT 100.

 

THE BMW GROUP

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

For further information, please contact:

BMW Group Thailand

1-800-269-269
www.bmw.co.th
www.mini.co.th

www.bmw-motorrad.co.th

 

Media Contacts:

Carl Byoir & Associates

Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223)

sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, sthawinwongrak@carlbyoir.com