First Time!! Raimon Land and MINI Thailand collaborate to launch an exclusive partnership, offering special privileges worth over 500,000 THB

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Photo caption MINI Thailand – led by Mr. Preecha Ninatkiattikul, General Manager (2nd left) together with Mr. Krisda Utamote, Director Corporate CommunicationsBMW Group Thailand (far right) – in partnership with Raimon Land PLCled by Mr. Adrian Lee, Chief Executive Officer (3rd left)announce the launch of the MINI@THE LOFTS campaign to offer exclusive deals for customers purchasing MINI vehicles and units at The Lofts Asoke. The event was joined by Mr. Patrakit Komolkiti, Industrial Design Lecturer, Chulalongkorn University (far left).


BANGKOK. Thailand’s leading high-end real estate developer Raimon Land PLC announces the first exclusive partnership of its project The Lofts Asoke with the British-based premium car brand, MINI Thailand. With special offering worth over 500,000 THB, the MINI@THE LOFTS campaign caters to customers with their own distinctive styles and unveils the latest MINI Clubman at The Lofts Asoke.   


Inspired by the stylish industrial warehouse loft districts such as Tribeca and SOHO in Manhattan, New York, The Lofts Asoke was designed for inner city living. Rising 45 storeys high on 1.5 Rai (2,663 sq.m), the residences are decorated with varying interior themes, conveying “Your True Identity”. The raw-themed interior showcases the beauty of the raw materials used, while the bold-themed interior stylishly emphasizes uniqueness and limitless freedom through its high ceilings, answering to the demands of residents. The Lofts Asoke is situated in the central business district of Asoke, which is surrounded by facilities and conveniences such as shopping centers and restaurants. The project is also conveniently located near the BTS and MRT, which answers to the needs of modern-day urbanites with varying lifestyles.


“We see a strand of DNA shared by our customers of The Lofts Asoke and customers of MINI. They have distinctive styles and a sense of individuality. It is our pleasure to be working with MINI Thailand to offer an exclusive deal for our special customers. Our company values the importance of designing The Lofts Asoke to meet the demands of our residents, and all 211 units embodies a sense of sophistication. Raimon Land is a worthwhile investment and could be kept as a family-owned estate or for future investments,” said Adrian Lee, Chief Executive Officer of Raimon Land PLC.


MINI Thailand has introduced the new MINI Clubman at the event, showcasing the car’s growth by 27 cm in length, 9 cm in width and 10 cm in its wheelbase length. Compared to the MINI 5 Door Hatch, the new MINI Clubman is the largest MINI car to date, which redefines the traditional sense of British-style commuting in the 21st century. The MINI Clubman also marks a new adventure in MINI’s premium compact car segment. The model also boasts its boot space of 360 litres, which can also be expanded up to 1,250 litres. 


Preecha Ninatkiattikul, General Manager of MINI Thailand said, “It is MINI Thailand’s pleasure to be working with Raimon Land to offer an exclusive deal for customers of the The Lofts Asoke and of MINI. Beyond the performance and ease in usage, the distinctive and exceptional design of MINI cars is symbolic of the pleasure in driving, which answers to the lifestyles of urbanites. With the partnership of Thailand’s leading high-end real estate developer, Raimon Land, which offers residences in the heart of the city that delivers both convenience and sophistication, we are confident that our partnership will be in the best interest of our customers who will receive two of the best products that answers to their upscale lifestyle”


Special offer available now with the MINI@THE LOFTS campaign! Raimon Land and MINI Thailand offers an exclusive deal worth over 500,000 THB for customers who reserve both MINI and two and three-bedroom unit or duplex room at The Lofts Asoke from today until October 31, 2016. 


Customers can visit the sale gallery from 10.00 a.m. to 7.00 p.m. everyday at The Lofts Asoke Sales Gallery on Sukhumvit 21. For further information, please visit or contact Raimon Land at 02 651 9600. 

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Photo shows (from left to right) Mr. Krisda Utamote, Director Corporate Communications, 

BMW Group Thailand, Mr. Patrakit Komolkiti, Industrial Design Lecturer, Chulalongkorn University, 

Mr. Adrian Lee, Chief Executive Officer, Raimon Land PLC and Mr. Preecha Ninatkiattikul, 

General Manager,  MINI Thailand


The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.


In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


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