BMW Group Thailand heads to 2016 Motor Expo with the latest in automotive innovations

The new MINI Seven: individual style in two body variants.

 

Price

MINI Cooper S 3-Door Hatch Seven Edition: THB 2,890,000 (VAT incl.)

MINI Cooper S 5-Door Hatch Seven Edition: THB 2,930,000 (VAT incl.)

 

The MINI 3 door of the latest model generation now stands side by side with the MINI 5 door for the first time, enhancing the brand's popularity even further. Both models are now available as a MINI Seven in one engine variant of MINI Cooper S. 

 

Instantly fascinating appeal is especially created by means of a body finish in the MINI Yours color Lapisluxury Blue. The roof and exterior mirror caps are finished in Melting Silver. Other exclusive features include the bonnet stripes, likewise in Melting Silver and with a surround in Malt Brown in each outer area, and also 18-inch light alloy wheels in MINI Yours Vanity Spoke design.

 

The standard trim includes genuine leather sports seats in MINI Yours Leather Lounge design. Individual style is also highlighted by the MINI Seven logo on the central instrument trim panel, as well as interior surfaces in Piano Black high gloss and the Color Line in Carbon Black.

 

The Seven Edition’s MINI TwinPower Turbo petrol engine delivers instinctively snappy throttle responses, characteristically high torque, and excellent power. The MINI Cooper S’ 2.0-liter, four-cylinder plant – shared by both the 3-door and 5-door models – delivers 220Nm of torque at 1,250 rpm and can boost up to 280Nm at 1,250rpm, producing 141kW / 192hp of power.

 

The naming of the new design model echoes the premiere of the revolutionary British small car more than five and a half decades ago. The first specimen of the 4-seater known today as the classic Mini came off the production line as the Austin Seven.

 

MINI Service Inclusive

Every MINI offers its owners longer-lasting satisfaction than ever before with the MINI Service Inclusive (MSI) program, which provides maintenance services covering 5 years or 100,000 kilometers in mileage, plus five-year warranty with no mileage limit. The benefits of MSI also stay with the MINI even in the event of a sale, ensuring that future MINI owners will enjoy peace of mind in the remaining duration of the program and bolstering the car’s sell-on value.

 

Special offers at Thailand International Motor Expo 2016

Customers deciding upon a MINI purchase during the Motor Expo period with delivery due by 31 December 2016 will be able to take advantage of these exclusive offers:

 

·         Complimentary 128GB iPhone 7

·         MINI Services Inclusive maintenance program, covering 5 years /100,000 kilometers in mileage plus five-year warranty with no mileage limit

·         0% interest offer for the MINI Countryman

 

“Good Deeds for the King” to continue with support for sustainable development

BMW Group Thailand, in remembrance of His Majesty the King’s contributions to the nation, has pledged to follow his royal footsteps through the “Good Deeds for the King” program which kicked

off with placement of building wrap poster on the Bangkok skyline at Baiyoke Tower 2 and followed by the BMW, MINI and BMW Motorrad shuttle services for the convenience of mourners seeking to pay homage to the late King. To further underline BMW Group Thailand’s commitment to carry out “Good Deeds for the King” and in remembrance of His Majesty the King’s development projects, particularly in the area of water management and development, BMW Group Thailand will donate 5,000 Baht for each and every BMW, MINI and BMW Motorrad delivery to customers within December 2016 to the Chaipattana Foundation, a key foundation that promotes His Majesty the King’s principle of sustainable development. 

 

THE BMW GROUP

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

BMW Group Thailand

BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998.  The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.

 

In 2015, BMW Group Thailand continued its record of success in the country after posting its best year yet in sales. Throughout 2015, the Group’s three marques managed to exceed 10,000 units in total sales with BMW and MINI moving 8,768 cars – up 5% year-on-year – and BMW Motorrad scoring an impressive 83% jump to 1,280 motorcycles sold. The combined total of 10,048 vehicles delivered represents the highest sales figure yet in the history of BMW Group Thailand, as well as record breaking achievement for each brand, BMW, MINI and BMW Motorrad individually.

 

The BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular, with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. In 2016, another 488 million Thai Baht investment is going into further expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand and building on an investment of over 3.7 billion Baht year-to-date 2015. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office will be established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.

 

Since 2012, BMW Group Thailand together with the founding partner companies brought the dual vocation concept to Thailand in cooperation with the German-Thai Chamber of Commerce (GTCC) and the German International

 

Co-operation (GIZ). The collaborative program, known as the German-Thai Dual Excellence Education (GTDEE), is an educational platform for the BMW Service Apprentice program, which provides all participating students with fundamental training at the college, BMW theory and practical training at the BMW Training Center, and on-the-job training and support from BMW certified technicians at authorized BMW dealerships. Since its inception, the partnership has helped develop young students and enabled them to become skilled workers in the automotive industry, while also reinforcing Thailand’s potential to serve as a global automotive production hub.

For further information, please contact:

BMW Group Thailand

1-800-269-269
www.bmw.co.th
www.mini.co.th

www.bmw-motorrad.co.th

 

Media Contact:

Carl Byoir & Associates

Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223)

sboonsaeng@carlbyoir.com, tthongnab@carlbyoir.com, sthawinwongrak@carlbyoir.com