BMW Group Thailand heads to 37th Bangkok International Motor Show with full line-up of automotive innovations – led by iPerformance technology and “One of 100” Celebration Editions

dam Image


The all-new MINI Convertible

PRICE: THB 3,050,000 (VAT INCL.)


The 37th Bangkok International Motor Show brought a special treat to delight Thai MINI fans in the form of the all-new MINI Convertible, which recently made its first appearance in the Tokyo Motor Show.


The all-new MINI Convertible is a milestone in impactful automotive design that is thoroughly outstanding from all angles, delivering genuine modern flair along with larger body dimensions. As a result, the more expansive interior is capable of addressing every driver’s lifestyle needs.


The all-new MINI Cooper S Convertible’s sporty performance is made possible by MINI TwinPower Turbo technology, which produces an engine power output of up to 141kW/192hp, 228km/h top speed, and 0-100km/h acceleration in just 7.1 seconds. The all-new MINI Cooper S Convertible is presented with a wide range of exclusive equipment features for open-air pleasure in the style that is typical of the British premium brand. Its fully automatic soft top – purely electrically powered for the first time – is also available as a MINI Yours roof complete with unique integrated Union Jack graphic.  The center console is further lit up by the addition of new LED lighting technology, which illuminates the ring around each display in a color representing each function in use.


Delighting customers with MINI Service Inclusive (MSI) maintenance programs. MINI warranty now cover the period of 5 years with unlimited mileage.


Beyond great performance and design, the key to achieving maximum customer satisfaction is peace of mind. MINI vehicles are covered by the MSI (MINI Service Inclusive) programs, which provide 5 years/100,000 km of vehicle maintenance. MINI warranty have been extended to cover a period of five years with unlimited mileage. 


Special offers in the 37th Bangkok International Motor Show.


Customers deciding upon a MINI purchase during the Motor Show period with delivery due by April 2016 will also enjoy these benefits:


-       Complimentary GoPro Hero 4 Silver camera*

-       Free first-class insurance* for cash purchases and customers of MINI Financial Services

(*not applicable to MINI Clubman and MINI Convertible)


Customers interested in these offers or other financial products from MINI Financial Services can reach out to the BMW Contact Center at 1-800-269-269 (or 1-401-269-269 if dialing from a mobile phone) or contact authorized MINI dealers nationwide.


The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.


In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.


The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


Media Contacts:

Carl Byoir & Associates

Suthatip Boonsaeng (08-7685-1695 or 0-2627-3501 ext.102)

Thornthawat Thongnab (08-3225-4567 or 0-2627-3501 ext.206)

Sawarot Thawinwongrak (08-9888-9799 or 0-2627-3501 ext.223),,