MINI Thailand unleashes the new MINI John Cooper Works Countryman delivering racetrack-inspired performance on all terrains
Bangkok : MINI Thailand is unleashing the ultimate in MINI thrills to Thai fans once more with the official launch of the new MINI John Cooper Works Countryman, the biggest and most versatile model in the entire range of the tradition-steeped British brand equipped with the most powerful engine ever to be fitted in a MINI. It ensures that the latest addition to the family of top John Cooper Works athletes takes the MINI experience to a whole new level – in terms of both racetrack feeling on the road and extreme driving fun over unsurfaced terrain.
Khun Preecha Ninatkiattikul, General Manager MINI Thailand, said, “The new MINI John Cooper Works Countryman is a unique Sport Activity Vehicle that answers all the needs of those who yearn for space, speed and agility. It retains the classic MINI’s trademark ‘go-kart-feeling’ while offering a whole new level of versatility and functionality, as well as advanced technologies. We are certain that the new MINI John Cooper Works Countryman will be another remarkable addition to the range of MINI models for Thai customers to choose from.”
This ultimate Sports Activity Vehicle combines racetrack excitement with MINI’s premium styling and ticks all the right boxes as a true go-kart legacy. Engine, suspension and aerodynamics harmonised based on John Cooper Works racing expertise. The new MINI John Cooper Works Countryman boasts the ALL4 all-wheel-drive and the powerful Twin Power Turbo engine with 170 kW / 231 hp, catapaulting it from 0 to 100 km/h in 6.5 seconds with the maximum speed of 234 km/h and maximum torque of 350 Nm at 1,450-4,500 rpm. The combined fuel consumption is 14.2 km/liter and the combined CO2 emission is 161 g/km. An 8-speed sport automatic transmission with shifter paddles at the steering wheel offers particularly short shift times making it ready to conquer every challenge on every road surface.
The exterior design of the new MINI John Cooper Works Countryman expresses the model’s distinctive combination of extreme athleticism and exceptional versatility. The distinctive red discs and John Cooper Works logo on the fronts behind the 19-inch John Cooper Works Course Spoke alloy wheels on top of the John Cooper Works aerodynamics kit make another big impact on looks and performance.
Inside the new MINI John Cooper Works Countryman, the extraordinary is transformed into the everyday starting with the unique raised seat position and track-style appearance. John Cooper Works leather steering wheel and sport seats offer maximum lateral support on fast bends. MINI head-up display is designed to give a clear view of key driving data without disrupting the view of the road ahead flaunting the exceptional capabilities of the indomitable MINI spirit.
In addition, MINI customers are also offered with the MINI Service Inclusive (MSI) program starting from MSI Standard package including 3 years of maintenance or 60,000 km and 3 years unlimited mileage warranty.
The new MINI John Cooper Works Countryman is set to excite Thai fans at MINI authorized dealers nationwide.
For more information, please visit MINI Thailand’s facebook fanpage at www.facebook.com/MINI.Thailand or call MINI Contact Center at 1-401-269-269.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce, and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group Thailand
BMW Group Thailand, a subsidiary of BMW AG, Germany, was established on the 3rd October 1998. The three entities of BMW Group Thailand include BMW (Thailand) Co., Ltd. with responsibility for wholesales & marketing of BMW Group products, BMW Manufacturing (Thailand) Co., Ltd. with responsibility for BMW, MINI and BMW Motorrad local production, and BMW Leasing (Thailand) Co., Ltd. with responsibility for financial services offerings to both wholesale and retail customers.
In 2016, BMW Group Thailand delivered 7,923 BMW and MINI vehicles to the customers. For BMW Motorrad Thailand, a new record was set in 2016 with 1,819 motorcycle deliveries.
In 2017, BMW Group Thailand had the best-ever first 9 months with 7,702 BMW and MINI car deliveries, achieving an impressive +30% growth year-on-year.
On the production side, the BMW Group Manufacturing Thailand plant was founded on BMW Group’s strong belief in the growth potential of Asian markets and Thailand in particular with its unique location, strong manufacturing base, and ready supply of skilled automotive labor, being an automotive hub for ASEAN. An investment of over 4.6 billion Baht year-to-date 2016has been invested into expansion of plant Rayong in terms of assembling processes, aiming to meet growing customer demand. In addition, with approximately 4 billion Thai Baht representing the amount of annual purchasing in Thailand, the BMW Global Purchasing office has been established in Thailand. This is to source various components from local suppliers in Thailand and the broader ASEAN region, in order to supply the entire BMW production network of 31 production and assembly facilities, located in 14 countries worldwide.
As of 2017, BMW Group Manufacturing Thailand produces the following 17 models: BMW 1 Series, BMW 3 Series, BMW 3 Series Gran Turismo, BMW 5 Series, BMW 7 Series, BMW X1, BMW X3, BMW X4 and BMW X5. For BMW Motorrad the BMW F 800 R, BMW F 800 GS, BMW F 700 GS, BMW R 1200 GS, BMW R 1200 GS Adventure, BMW S 1000 R, BMW S 1000 RR and BMW S 1000 XR are also locally assembled at the plant. In addition, BMW Group Manufacturing Thailand now assembles three BMW plug-in hybrid models; BMW 330e, BMW X5 xDrive40e and BMW 740Le.
Starting from May 2016, BMW Group Manufacturing Thailand’s assembly line capability has been expanded for the purpose of exporting the BMW X3 and BMW X5 to China as well.
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