promotion of the month
MINI partnered with designer Asif Khan to continue its MINI LIVING programme — an exploration of architectural solutions to urban living challenges that kicked off early in 2016 at the Salone del Mobile in Milan. While the debut installation explored forms of collaborative living, the follow-up in London addressed the need for a functional and flexible network of ‘third places’ in the urban environment. “Given the trend of urban densification we need to tap urban potentials in creative ways,” explains Oke Hauser, Creative Lead of MINI LIVING. “Given the amount of left-over public space we need to ask: how can we activate this spatial innercity potential and turn it into contributing functions for the urban community?”
The plant has produced an array of famous cars, including the Bullnose Morris, the Morris Minor, the Mini, India’s Hindustan Ambassador and today’s MINI. It also produced Hondas for a short period in the ‘80s, as well as some slightly notorious models including the much-derided (though far from unsuccessful) Morris Marina, the startling ’70s wedge that was the Princess and in the Austin Maestro one of the world’s earliest ‘talking’ cars.
There have been eight custodians of Plant Oxford over the past 100 years, beginning with founder William Morris who owned the factory both directly and through Morris Motors until 1952, when Morris merged with arch-rival Austin to form the British Motor Corporation. Morris himself, by this time known as Lord Nuffield, was chairman for six months before retiring. He died in 1963. During the early ‘60s the plant had as many as 28,000 employees producing an extraordinary variety of models.