MINI SPACE ODDESSY.
HOW TO GET WHAT YOU REALLY WANT AND NOT JUST WHAT YOU NEED.
At a time that felt the global tremors of fuel rationing following the Suez crisis,the need for careful conservation and creative ways to maximize resources, became paramount - much like our world today.
Difficult social challenges fed this burgeoning designer's mind, resulting in a radical yet enduring solution, and one of the world's most loved small cars.Sir Alec Issigonis was a disruptive designer of his time. His original vision of the classic Mini may have been forged from necessity, but quickly became a fashion and motoring statement of its time.
The unique car was more than just an efficiently sized, agile road handler. It provoked an instant emotional response - a cheeky persona and looks that signalled freedom for a new generation eager to push traditional boundaries. It’s primary shapes, round front lights, hexagonal grill, distinct roof that fitted almost like a lid onto the car, and angular chassis, coupled with strident bold colours, defied everything that conventional car manufacturing seemed to be about.
But how to get around the space and performance questions in such a compact design? Windows that slid open and didn't need room to hide the mechanism for wind-up windows and left extra space in the doors to provide deep pockets.
But to crack the ultimate in experience question, Issigonis performed two even more radically creative sleights of hand. Setting the wheels at the very outer edge of each corner of the car added a revolutionary go-kart feel and an impact on the cars performance that was unmistakable - the car gripped the road and took cornering with ease and confidence.